Google+ Makes the Rounds

(July 18, 2011) - This past week, Google unveiled its new social networking platform, Google+, to selected users. The site features much of the...

Understanding the Difference: Advertising Videos vs. Marketing Videos

Advertising videos and marketing videos sound the same, but we'd like to make a helpful distinction. The Net and the Spear: A Metaphor for...

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From Celluloid to Digital: Revolutionizing Film Production and Distribution

Modern Filmmaking: From Celluloid to Digital—A New Era of Production Efficiency In the bygone era of celluloid film, capturing images as silver shadows on...

Cut! The Art and Evolution of Editing

The shift from analog tapes to digital technology has revolutionized the landscape of film editing, ushering in a new era of efficiency and creativity....

Action! Propelling Narratives Forward

Action, a fundamental element within the domain of storytelling, serves as the catalyst that propels narratives forward and shapes characters' destinies. The intricacies of...

Camera! Shaping the Art of Visual Storytelling

In today's digital era, the camera stands as a pivotal tool in capturing the essence of visual storytelling. From the intricate details of cinematography...

Lights! Adding Depth to Visual Storytelling

Effective lighting can be likened to a masterful stroke of the brush on a canvas, subtly guiding the viewer's gaze and setting the mood...

Viral Marketing Mastery: Behind the Crying Cat Video Phenomenon

Decoding Viral Success: The Curious Case of the Crying Cat Video (June 23, 2011) Last week, a seemingly innocuous online dating bio video featuring...

Thomas Barnett’s Revolutionary Multimedia Strategy in B2B Marketing

Thomas Barnett: A Case Study in Multimedia Integration for B2B Marketing Thomas Barnett, a renowned geopolitical strategist and entrepreneur, exemplifies the successful integration of...

Enhancing Your Brand with Corporate Videos: Reasons to Embrace the Trend (Part Two)

In our last discussion, we explored how corporate videos can reach new audiences and foster trust by showing the human side of your business....

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