I want to shift focus a little bit in the blog posts to start discussing search engine optimization, and how to utilize it most effectively when creating online content. Again, in the continuing vein of practicing what we preach, I want to stress the importance of the relationship between content and SEO. There’s a reason we do video here at SVG, not the least of which is because, as a form, it allows for a multitude of uses. This includes SEO.
When first starting to think about instilling your content with search engine optimization, it is important to think about language. Obvious, right? I don’t just mean think about it in idle terms, but really focus in on the jargon and language of what your organization does. Think hard about these two ideas:
1) How do we talk about ourselves internally?
2) How do we want other people to talk about us moving forward?
Undoubtedly, there are words or phrases thrown around within an organization or company’s walls. These are important! If they seem too jargon-y or inside baseball, find a way to express the idea of those phrases to someone who has no understanding of what you do. It’s a great way to start organizing yourself around what makes you or your company unique and effective.
On the flip side, think about the way other people perceive you or your organization. Be honest about it. This allows you to bridge the gap between how you are perceived, and how you want to be perceived moving forward. Skillman Video Group is a Boston Video Production Company. Call us anytime at 800-784-0140.
With this information in hand, you probably have a set of words and phrases that will allow you start implementing effective search engine optimization. More importantly, it will reflect your company’s identity and promote its further growth.