The Best Type of Video for Online Content Strategy

If you have watched our recently posted videos, then you have probably seen 2 videos titled “How video can help with SEO” and “How video can help your business.” I am guessing by now, you are probably telling yourself that as a business owner you need to consider including videos in the marketing process of your business. If I am right then what I am about to say should help you a little.

When it comes to marketing there are many different types. You can do traditional marketing, which includes flyers, posters and/or brochures. Or you can do Internet marketing, which uses Search Engine Marketing and Social Media Marketing. This is the same when it comes to Video Marketing. There are many different types of videos that can be useful for your company or organization when marketing them. In our video, “What types of Video Content to Use,” we talk about a couple different types of videos that we find beneficial for businesses to use today. We always recommend starting with a Marketing Video, because this type of video tells potential clients what you do and why you are different than all the others. This type of video helps drive people to your website, and keeps them on your website for a longer period of time.

Here are some more types of videos that we recommend you start off with. The first one is Expertise video, which is a type of video that is focused around keywords and helps you with your Search Engine Optimization (SEO). The second recommended video is Social Media, because they are shareable and help you interact with your potential clients, which can also help your presence in the social media world. The third recommended video is Client Testimonials, which are great to have because potential clients can see what you have done for past clients. This is where you can showcase how your past clients have benefited from your business, and how great of a job you do. The fourth recommended video is Introductory, this is where your potential clients can see who they will be working with. This gives an opportunity for your potential clients to put a face with the names of the employees, and see how well everyone works together. The last recommended video is a live event video. This is when you would record a speaker of an event that your company is hosting, and then you can keep that recording for future use.

All these types of videos are great to have, but you have to always remember that quality matters. If your videos are not appealing it can really hurt your business. If you want to see what each video looks like, take a look at our Portfolio and see what our professional videographers have created for our clients. Skillman Video Group LLC is a Boston Video Production Company. Call us anytime at 800-784-0140