Facebook Gets Political: Social Media Marketing and the Race to the White House
Mediabistro.com's infographic of Twitter followers and political candidates. Click image to see full size (January 20, 2012) - Presidential elections and new media have...
This time it’s personal: Google changes its search results to reflect social media
(January 18, 2012) - Recently, the website Poynter posted an article about a new type of search that can be performed on Google. Search...
New Years Resolution for Your Business
(January 12, 2012) - It's a new year, and it's the time when everyone's thoughts turn to the dreaded New Year's resolutions. Now that...
TwitVid = Twitter + Video
(October 10, 2011) - Twitter is cool, right? Celebrities, businesses, non-profits, and average Joe's all use Twitter to spread their message 140 characters at...
Kickstarter and Video: Revolutionizing Crowdfunding with Engaging Visuals
Harnessing Video for Crowdfunding: The Kickstarter Revolution Have you ever wondered how to launch a company around an innovative idea without access to wealthy...
The Next Step in Social Video is Google+ Hangouts
(September 27, 2011) - As you might already know, Google bought YouTube back in 2006, and the company has been working on integrating the...
Understanding the Difference: Advertising Videos vs. Marketing Videos
Advertising videos and marketing videos sound the same, but we'd like to make a helpful distinction. The Net and the Spear: A Metaphor for...
5 Tips for Optimizing Your Facebook Business Page
Establishing a successful Facebook business page demands a systematic approach that goes beyond mere presence. Crafting compelling content and knowing when and how often...
How Video Testimonials Convert Visitors into Clients
Video testimonials serve as a pivotal tool in the conversion process, acting as a persuasive force that resonates with potential clients on a personal...
Measuring the Influence of Web Video on Internet Marketing
When it comes to evaluating the impact of web video on internet marketing, the landscape of analytics and metrics becomes essential. Understanding how video...