Who’s It For? (Part 3)

Is web video (or video in general) the right format and medium to use in order to achieve your marketing goals? In previous posts regarding online content, we discussed the audience base for which online and video content is created. For this final installment, I want to address the issue of who stands to benefit from utilizing this form.

The answer is simple: video is the perfect format for any company, institution, or individual who wants to share their story with the world. Online video in particular is a potent medium for marketing campaigns because of its brevity and accessibility, but the form is a malleable one. Using video as a tool to expand your or your company’s roots has many advantages, including the ability to share it across a variety of platforms. However, the most important factor is that video conveys story in a way that is compelling and effective.

Within that story lies both aesthetic and message. Whether you are hoping to convey a change in aesthetic, promote a message to new clients, or simply create an online presence for your organization, video is a powerful medium by which to do so. Know your story. Identify your audience. Put it on camera. Seem simple? It should be, because video, and particularly online content, is the new wave upon which future innovation will be built.  Skillman Video Group is a Boston Video Production Company. Call us anytime at 800-784-0140.