How Video Helps SEO

Two inescapable trends of our modern online marketplace: SEO and video.
I’m sure you hear and read about them constantly. Here are some simple and strong truisms that might clarify things for you and help you reach your web presence goals.

 

Why and how is video beneficial for the purpose of improving my sites search engine optimization?

Video above the fold — The better your video is featured on your website, the more effective it becomes. Not only is the video more effective, but the overall time spent on your site and pages visited will increase — even if the video isn’t actually watched. Yes, that’s right. Just the simple fact that you have a video on your site increases the amount of time visitors spend on your site and amount of other pages they visit. Professional video’s are impressive, make sure your video is just right and strongly poised on your site.

The trust factor — Again, even when the video isn’t watch, it is well researched and understood that visitors to your site actually trust your brand when there’s a professional video featured on your site more than they would if otherwise. As you may well know, in the world of business and marketing, the trust factor is one fickle slippery beast. Anything you can do to increase this is effort well spent.

Share-ability — Video is the most interactive, entertaining, compelling, and effective form of online media that there is. Nothing can convey a human touch in such short a time like video can, and it’s certainly more visually interesting than black and white text. With these components of natural attraction coupled with useful tips, a few funny lines, or a compelling new product demonstration, your video can gain real traction. However, it’s not only in the video you create, but how you delineate it throughout the web. Share it on social media, even make it explicitly for social media by employing a sense of conversation and personability. If you have strong social media channels (which you should, and if not, should be working on) your videos will reach an audience who is already engaged with your company or brand, and the video may be the point at which conversions are cultivated. Furthermore, people may even share your video with others in their circle of friends, exponentially increasing the amount of people who see your video, creating new “word of mouth” potential leads.

 Optimize your meta data — Search engines are smart, but they cannot decipher the content of a video, at least  not yet anyway. In the meantime, make sure you properly optimize your video so that search engines can find your video. This requires proper meta-data titles, keywords, and descriptions. SEO is a ever-changing field, so it’s good to stay current with the newest Google search algorithm (hummingbird), filter update (penguin and panda), and other general search engine trends. Make your video as effective as it can be by taking a holistic approach to it’s SEO.

There a few types of video that you can make for the purpose of improving your SEO. These are the best two kinds to use for your SEO efforts:

Expertise videos: These can be incredibly effective types of videos. The main point here is to create a video that answers a question of which you anticipate possible customers of yours asking online.

Say you own an iPhone repair and maintenance online store. When a searcher types into Google: “How to replace a broken iPhone screen”, they may see a few page links with explanations, and they may also see a few videos with explanations. Given that this sort of thing is rather technical, it might make sense to watch a video and see the process step by step as opposed to reading black and white text. Another key point here is to actually answer the searchers question. Properly present an answer for this question, even if it means that they may have figured out how to fix their iPhone without your companies help. However, let’s assume 50% who watch the video figure out how to fix their phone, and 50% do not. If your video seems thorough and professional, they very well may seek your business to fix their iPhone properly riding on the trust that the video’s professional and helpful manner instilled in them. These videos are particularly strong for SEO.

Marketing videos: these videos are great for increasing your websites legitimacy. Like mentioned above, video above the fold of your website creates an immediate sense of trust and increases the time spent on your site overall. This in turn translates into real conversions. When you want a professional, beautiful, compelling video for your site that helps promote your company, cause, brand, or product, you should consider using a well rafted marketing video to place above the fold of your site, and watch the traffic flow.

 

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417