The testimonial video is the go-to format for a great deal of marketing content. The wide world of web video offers a huge array of possibilities in terms of form and structure, but many companies rely on testimonials as means to get direct information from the mouths of experts or satisfied clients. This is a bread and butter approach, and it’s used frequently because it works.
Testimonials are an extremely affective way of conveying information and getting a point across. However, like any format that seems simple at first glance, there are subtle techniques and strategies that elevate this style to provide stronger content. Let’s be honest – watching talking head after talking head, with the same background for each, can get a little bit stale.
With a little forethought, you can create an atmosphere that allows for a better overall feel. Prepare questions before hand, but also stay willing to be spontaneous in asking questions off the cuff. This can often provide the best material. Try to create an atmosphere that makes the on-camera speaker as comfortable as possible. The key, as always, is to tell the most compelling story possible, whatever that story may be. When people feel comfortable and well supported, they are much more likely to speak from a place of authority or passion.
Finding that particularly balance takes practice and time, but it does mean the difference between average content and a superior online marketing tool. If you’re looking for a group that has the experience to raise the bar on your social marketing content, contact SVG today! Skillman Video Group is a Boston Video Production Company. Call us anytime at 800-784-0140.