A Quick Beginner’s Guide to Social Media

Hey Businesses, Jump on That Bandwagon

If your business has yet to jump on the social media bandwagon, it’d be wise to do so as soon as possible.  These days, incorporating social media into your marketing plans is something of a necessity.  While the popularity of social media has been high for quite some time now, it is only on the rise and any savvy business knows to take advantage of it.  If you are just joining in on the fun, it may be confusing as to which social media platform (and there are plenty) you should go with.  What matters is finding the right social network for you and your business goals.

The Big Three

The number of social media networks continues to grow, and many would recommend that you incorporate not one but several social media platforms into your marketing plans.  But before you dive in headfirst, it’s best to know the differences between them.  Instead of going over a large array of social media networks, I will highlight the big three that you should consider: Facebook, Twitter, Google Plus.

• Facebook:
  • the largest social network
  • 128+ billion users
  • 475 billion pieces of content shared daily
  • fans are 79% more likely to purchase than on other networks
  • contains advanced ad targeting capabilities
  • valuable analytic insights
  • a place to build personal relationships with consumers
  • great customer relationship management system
  • a necessity for businesses getting into social media

• Twitter:
  • 271 million active users
  • strong customer service tool
  • strong analytics tool
  • more about staying informed (what’s trending) and less about social connections
  • home to many writers, bloggers, etc. that use it as a work-related networking platform

• Google Plus:
  • a niche social network of 300 million users (though they are not very active)
  • great SEO benefits because it’s owned by Google
  • connected into every Google service, with ties to Google AdWords and YouTube

Know Your Audience

Now that you’ve seen some of the key differences between the big three social media networks, here are some things to keep in mind when starting to include social into your marketing plans:

• know where your audience spends their time on social media
• in order for it to resonate, tailor your content based on the social media platform
• know your audience’s needs in accordance with the site
• once you start, continue to grow and maintain your online presence

At Skillman Video Group, we know the importance of social media in the modern world of online marketing.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 617-858-8232.