Is Either Reach or Engagement More Important than the Other?

Reach or Engagement: Make the Most out of Social Media

Marketing is a large part of a business’s success. At Skillman Video Group we work to help clients create Marketing Video Production, but we make a point to keep up with all our profiles on the Top Social Media Platforms.  There are two very prevalent ideas in Marketing; Reach and Engagement. They both have to do with the how effective your marketing is to your audience. Each time you post to social media the effectiveness of your content is measured by how many people it reaches and the number of people engaging in response to your post. A lot of people question which one is more important. There are simple answers that can say one is more important than the other; but there are also answers that prove you can’t have one without the other.

Social Media Reach vs Impressions 

Blog Construction set up computer

The amount of people that see your content determines your reach. Having a high reach is a good sign that your company is marketing well. Everyone you reach is hearing about your company, so that is a good start to your marketing.

Post Reach vs Post Engagement

The response from your audience is the development of your engagement. Engagement that comes from your content will help spread the word. Using content that will help initiate response is the way to get people talking about your company.

How To Create Content to help your Reach and Engagement

  1. Ask Questions: Make your audience want to respond to you by starting the conversation. If there is a reason for them to engage they will.
  2. Timing: Make sure to be posting at the correct time to reach your market, as well as a time that they will be able to engage with you.
  3. Pictures and Videos: Visuals make anything more captivating. It allows for people to better understand a post if it is accompanied by a visual.
  4. Contests: Incentives are a good way to get people intrigued. Give them the chance to be featured on your page or win something. People are more likely to get involved if there is something in it for them.
  5. Call to Action: Providing content that initiates immediate engagement is a good way to get people

With every form of marketing content you want it to both reach as many people as possible and be engaging. Although people believe that one is more important than the other, but you can’t have one without the other. You can’t engage with your audience if you are unable to reach them. It is both equally important to reach your audience and stay engaged with them. As one of the Top New England Video Production Services, Skillman Video Group makes sure to keep a good focus on our Marketing Strategies.

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.


Leave a reply

Your email address will not be published. Required fields are marked *


000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417