Archive for June 2013
SEO: A Word for the Wise: Advantage, Not Demise
Embrace SEO to drive digital marketing success. Evolve strategies with user experience, mobile optimization, and quality content for organic traffic. Stay ahead by adapting to search engine algorithms and user trends. Align with algorithms and user preferences strategically, focusing on keywords, relevance, and user experience. Incorporate technical SEO like site speed optimization, local tactics, and…
Read MoreThe Pillars of Powerful Branding in Video Production
In the domain of video production, understanding the pillars of powerful branding is essential for creating impactful content that resonates with your audience. By mastering these fundamental elements, you lay the foundation for building a strong and recognizable brand identity. From storytelling that captivates to establishing a consistent visual language, each pillar plays a significant…
Read MoreWhat is a Concept Video?
When it comes to a concept video, you might be surprised at the depth and creativity it can reveal. These visual narratives go beyond conventional storytelling, offering a unique blend of artistry and innovation. From intriguing narratives to mesmerizing visuals, concept videos have the power to transport you to uncharted territories of imagination. But what…
Read MoreDo as We Say… And Do: A Peek Behind Our Brand Refresh
(June 25, 2013) – SVG has grown, the range of our services has expanded, and media technology is forever doing its thing—creating new problems and opportunities. Therefore, we have come to a place where we need to do for ourselves what we encourage all of you to do: redesign our web site, produce a marketing…
Read MoreEntrepreneurship through Video Marketing: A Start-Up’s Best Friend
In the dynamic domain of entrepreneurship, the utilization of video marketing emerges as a pivotal tool for start-ups seeking to carve a distinct niche in the competitive business landscape. Through the strategic orchestration of compelling visual narratives, entrepreneurs can captivate audiences, foster brand loyalty, and drive impactful engagement. However, the true essence of video marketing…
Read MoreEntrepreneurship through Video Marketing: The Blessing and The Curse
Entrepreneurship through video marketing presents a compelling paradox for business owners aiming to capitalize on the digital landscape. The allure of reaching a broader audience and crafting engaging narratives through video content is undeniable, yet the intricacies of maintaining relevance, managing costs, and differentiating oneself from the competition pose significant challenges. As entrepreneurs navigate this…
Read MoreFocussing on Audio – Hebrew at the Center
(June 11, 2013) – Video production; half science, half art. During a shoot, there’s a multitude of factors to be taken into consideration, from lighting and environment to wireless frequencies and audio syncing. These pieces of the puzzle are all important and all require expertise; however, they mean nothing without the most important connection of…
Read MoreGo Green!
Late this spring ZS Associates, a Chicago based firm, decided to produce a video of their associates from all over the country. They hired Skillman Video Group (SVG) to shoot (cameras only ) some of their top Boston area employees. We went to their office, brought along our green screen, and were set up for the day in their conference room. The lighting was a bit tricky, as light and sound in office spaces often need a professional touch to get things just right. Key staff members in the office were interviewed sitting before the green screen, so that the post-production editors could edit-and-paste the same background behind every subject.
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